This is one of my newer eCommerce clients - Within the first month, we have generated them an EXTRA $493,000 from simple campaigns with a 579% ROI!
My strategy?
Keep it simple.
A lot of people come up with super complicated strategies but I keep it really simple with my clients.
This is my step by step Post Purchase strategy that has been profitable with every single one of our clients WITHOUT FAIL...think about that.
1?? Run an ad to messenger ??, targeting those who have just purchased from your store for the following 3 days after their purchase
2?? The ad thanks them and offers them a gift ?? (Have a creative image)
3?? This is an ad to messenger which takes them into a messenger sequence that nurtures the customer and offers them a discount for the next 72hrs
4?? The messenger sequence then directs them to the store and they purchase what they want
5?? Let it run month in and month, all on autopilot
In the sequence we split test between different discounts to see which one gives us the best returns. The discount depends on the product but typically anywhere between 15%-25%
Messenger is much more effective than a simple ad sending them to your website and is extremely powerful when done right!
My goal is simply to have a conversation that resonates with the audience on a high level and then drive that highly targeted traffic to my client's website.
Simple but very effective!
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